ABOUT US
"Equipping Protectors with Passion". That's how we operate...and it's how we live. Whether you're a firefighter, an EMT, a police officer, or someone who is just passionate about protecting your family and your community, we are here for you. We understand that having the right gear can mean the difference between life and death. Our goal is to get you the gear you need, when you need it, at prices you can afford, so you can be prepared to respond confidently and safely to every call.
1
GOAL
Every decision we make as a company is about you, our customer. We wouldn't be where we are today without you, and we don't take that lightly. TheFireStore started by simply seeing and fulfilling a need in the Fire Service. It is how we operated then, and it's how Witmer continues to operate today.
4
BRANDS
You deserve a shopping experience that is as unique as you are. Shop the brand that best meets your needs, and your style.
1,000+
YEARS OF EXPERIENCE
No matter how much we grow we will always staff active or retired firefighters, police officers, EMT's and Paramedics. With over 1,000 years of combined public safety experience, we know our products and our customers, and we'll never compromise on quality, because your safety matters.
Billy Goldfeder on the history of Witmer Public Safety Group
MEET OUR FOUNDERS.
TheFireStore was built on a foundation of service, integrity, and innovation. Founded by Jim Witmer and his brother, Greg Witmer, the company began with a simple mission: to provide firefighters and first responders with the gear they need—and the respect they deserve.
As Co-Founders, Jim and Greg combined their passion for the fire service with forward-thinking ideas that helped shape the future of public safety retail. Jim, a volunteer firefighter who worked his way up the ranks, had firsthand experience with the challenges firefighters faced and helped identify the problems TheFireStore would set out to solve. Greg was instrumental in leading our early adoption of the internet and eCommerce, pioneering online sales and driving TheFireStore’s first marketing efforts.
We sadly lost Greg in early 2002. His legacy lives on in the innovation and dedication that continue to define our work. After his passing, Jim’s son, James, returned to the company in 2003 to carry forward those marketing efforts and help expand TheFireStore into the trusted, multi-brand organization it is today.
Rooted in family and guided by purpose, TheFireStore remains committed to serving the heroes who serve our communities—honoring the legacy of our Co-Founders with every order we fulfill.
MEET OUR CHIEF EXECUTIVE OFFICER
In February 2016 James Witmer was promoted to the role of Chief Executive Officer (CEO), assuming the position in place of his father, Jim Witmer, who continued to serve as Co-Founder and Chairman of TheFireStore. After seeing his father grow the company from a family-owned and operated business to a 200+ employee powerhouse, James had a passion for his customers, heart-felt appreciation for his employees, and a vision for company expansion.
YOUR DEDICATED EQUIPMENT SPECIALIST
Our professional sales and support teams are highly trained public safety equipment experts and can help make your purchasing experience easier and more efficient. Thanks to Witmer's powerful buying relationships with manufacturers, we are positioned to supply you with more options and better prices to help you get what you need, when you need it, at prices you can afford.
WE'RE GROWING FAST, BUT WE REMEMBER OUR ROOTS
Thanks to our loyal customers and very positive relationships with the companies we represent, Witmer Public Safety Group is growing fast. We continue to add facilities and capabilities to provide you with more products and services faster than ever before. But as we invest in technology, we remember our roots. We understand the value of relationships, and the desire to have a local shop to pick up your gear, try on your boots, or buy your first leather helmet. We are committed to bringing you a first-rate shopping experience with a hometown feel.